摘要
“健康科普好声音”暨全民健康生活方式科普演讲及科普展演大赛迄今已成功举办4届。大赛以施拉姆大众传播模式为理论基础,以“医防结合”全民健康生活方式行动为主题,凭借其“专业+科普”的广泛受众、“初赛+决赛”的科学赛制、“经典+新潮”的科普风格、“线下+线上”的立体宣传矩阵,作为健康科普领域成功案例入选天津市全域科普“四全”品牌宣传活动名单,产生了极大的社会影响力。通过回顾“健康科普好声音”大赛的发展轨迹,分析创新经验与成就,以期助力科普宣传工作。
The“Good Voices in Health Science Popularization”as well as the Speech and Exhibition Competition of Healthy Lifestyle for All have been successfully held for four sessions so far.The competition is based on the Schramm’s mass communication model,with the theme of“combining medical and preventive measures”for the action the Healthy Lifestyle for All.At the same time,the competition has a wide audience of“professional&popularization”,a scientific system of“preliminary&final”,a combination of“classic&trendy”science popularization style,and a three-dimensional publicity matrix of“offline&online”.As a successful case in the field of health science popularization,the competition has been selected for the list of the“Four Perspectives”brand promotion activities in holistic science popularization in Tianjin,which has generated great social influence.By reviewing the development track of the“Good Voices in Health Science Popularization”competition,the innovation experience and achievements are analyzed,in order to help the science popularization and publicity work.
作者
沈文达
李威
潘怡
解美秋
薛晓丹
张颖
SHEN Wenda;LI Wei;PAN Yi;XIE Meiqiu;XUE Xiaodan;ZHANG Ying(Non-communicable Disease Prevention and Control Institute,Tianjin 300011,China;Department of Social Medicine and Health Education,School of Public Health,Peking University,Beijing 100191,China)
出处
《天津科技》
2024年第S01期87-90,共4页
Tianjin Science & Technology
基金
天津市医学重点学科(专科)建设项目“流行病学—非传染病预防与控制”(TJYXZDXK-051A)
天津市卫生健康委重点学科专项“基于社区的衰弱前期及轻度衰弱老年人营养干预策略研究”(TJWJ2023XK028)。
关键词
全民健康
全域科普
经验
health for all
holistic science popularization
experience
