摘要
文旅融合是乡村振兴战略的重要实现方式,文旅产业的高质量融合发展对推动两个产业转型升级、提质增速、释放消费潜力意义重大。本研究聚焦新疆南疆地区,结合文旅产业融合相关案例分析,从供给侧、需求侧和外部影响3个层面对文旅产业融合的影响因素进行分析和研究。同时,考虑数据可得性建立了文化与旅游产业系统指标,基于南疆地区9市的面板数据,使用系统耦合理论对文旅融合度进行测算,并在此基础上分别从乡村文化环境数量因素、乡村文化产品投资与消费因素、乡村文化环境质量因素和乡村文化特色产品供给因素4个方面进行进一步定量分析;利用因子分析法降维处理众多影响指标,得出乡村文化产品投资、消费因素以及乡村特色产品是文旅融合的重要影响因素。因此,加快推进文旅融合发展,有利于实现产品创新和提升服务水平,不断丰富产业业态和发展模式,增加产业价值。
Culture and tourism integration is an important way to realize the rural revitalization strategy,and the high-quality integrated development of culture and tourism industry is of great significance to promote the transformation and upgrading of the two industries,improve the quality and growth rate,and release the consumption potential.This paper focused on the southern Xinjiang region,combined with the case analysis of culture and tourism industry integration,and analyzed and studied the influencing factors of culture and tourism industry integration from three aspects:supply side,demand side and external influence.At the same time,a system index of culture and tourism industry was established considering the availability of data,based on the panel data of 9 cities in southern Xinjiang,the integration degree of culture and tourism was measured using the system coupling theory.On this basis,the quantitative factors of rural cultural environment,the investment and consumption factors of rural cultural products,the quality factors of rural cultural environment and the supply factors of rural cultural products were further analyzed.Using factor analysis method to reduce the dimensionality of many influence indicators,it was concluded that the investment and consumption factors of rural cultural products and rural characteristic products are important influencing factors of culture and tourism integration.Therefore,accelerating the integrated development of culture and tourism is conducive to achieving product innovation and improving service levels,continuously enriching industrial formats and development models,and increasing industrial value.
作者
叶金花
李青
Ye Jinhua;Li Qing(College of Economics and Management,Tarim University,Aral 843300,Xinjiang)
出处
《农业展望》
2024年第2期44-51,共8页
Agricultural Outlook
关键词
文旅产业融合
耦合协调模型
因子分析
乡村振兴
南疆
culture tourism industry integration
coupling coordination model
factor analysis
rural revitalization
southern Xinjiang
