摘要
现有数字产品创新的研究多关注数字原生型产品创新,然而各类数字技术的蓬勃发展为传统制造企业将传统实体产品创新设计为数字产品提供了条件和可能。基于海尔智家的探索性单案例研究,深入剖析将传统实体产品创新设计为数字产品的实现机理。研究发现:①传统实体产品创新设计为数字产品经历“研判新兴数字产品设计趋势-创造数字产品-塑造市场对数字产品的认识”三个阶段。企业通过推动数实关联,发挥数字赋能作用,支持传统实体产品数字重构。②传统实体产品创新设计为数字产品的本质是产品框架发生数字重构,体现为“框架涌现-框架融合-框架给赋”的作用过程。③数字技术在传统实体产品创新设计过程中,分别扮演环境、组件、象征的角色以支持重新审视、重新设计、重新定义的作用发挥。研究贡献于新兴数字产品创新领域的理论议题,对指导传统实体企业构建数字产品优势提供实践启示。
Existing research on digital product innovation mainly focuses on digital-native product innovation.However,the vigorous development of various digital technologies has provided conditions and possibilities for traditional manufacturing enterprises to innovate and design traditional physical products into digital products.Based on the exploratory single case study of Haier Smart Home,the realization mechanism of innovatively designing traditional physical products into digital products was deeply analyzed.The research found that the innovative design of traditional physical products goes through three stages for digital products:“judging emerging digital product design trends-creating digital products-shaping the markets understanding of digital products”.By promoting the connection between digital and real,enterprises play the role of digital empowerment and support the digital reconstruction of traditional physical products.The essence of the innovative design of traditional physical products as digital products is the digital reconstruction of the product framework,which is reflected in the process of“frame emerging-frame integration-frame giving”.In the process of innovative design of traditional physical products,digital technology plays the roles of environment,component and symbol respectively to support re-examination,redesign and redefinition.The research contributes to theoretical issues in the field of emerging digital product innovation,and provides practical inspiration for guiding traditional entity enterprises to build digital product advantages.
作者
周明杰
孙新波
张明超
Zhou Mingjie;Sun Xinbo;Zhang Mingchao(School of Business Administration Northeastern University,Shenyang 110169,China;Antai College of Economics and Management,Shanghai Jiao Tong University,Shanghai 200030,China)
出处
《技术经济》
北大核心
2024年第1期113-128,共16页
Journal of Technology Economics
基金
国家自然科学基金重点项目“数智生态系统下的企业价值共创理论与方法研究”(72332001)
国家自然科学基金面上项目“复杂适应系统视角下的众包平台激励机制研究”(72172031)
国家资助博士后研究人员计划“工业互联网平台赋能智能制造商业生态系统构建过程及其价值创造机制研究”(GZC20231564)。
关键词
产品创新
数字产品
数字重构
数实关联
案例研究
product innovation
digital products
digital reconstruction
digital-real correlation
case study
