摘要
主题活动是群众性体育赛事的助推器,因具有内容新颖、形式多样、宣传及时等特点而进一步推进了群众性体育赛事的发展。然而,如何实现主题活动的长效化发展仍需进一步探讨。本文采用文献资料法、逻辑分析法等研究方法,围绕其价值意蕴、特征、路径进行深入探讨,旨在为其发展提供明确的思路和方向,为今后群众性体育赛事主题活动的策划、组织、宣传等提供可行性建议。
Theme activities are the boosters of mass sports events,with novel content,diverse forms and timely promotion,which further promote the development of mass sports events.However,how to achieve the long-term development of theme activities still needs further exploration.This article adopts research methods such as literature review and logical analysis to conduct an in-depth discussions on its value implications,characteristic analysis and path analysis,aiming to provide clear ideas and directions for its development,and provide feasible suggestions for the planning,organization and promotion of the theme activities of mass sports events in the future.
作者
金媛
任定甲
JIN Yuan;REN Dingjia(Shanxi Datong University,Datong,Shanxi Province,037009 China;Changzhou Open University,Changzhou,Jiangsu Province,213033 China)
出处
《当代体育科技》
2024年第5期67-69,共3页
Contemporary Sports Technology
关键词
群众性体育赛事主题活动
特征
路径
长效化发展
Theme activities of mass sports events
Characteristic
Path
Long-term development
