摘要
文化和旅游发展是中国式现代化的重要组成部分,而文化和旅游融合发展已成为国家战略,数字化在推动文化和旅游深度融合方面扮演着关键角色。文章通过需求端、供给端和治理端的分析,探讨了数字化为文化和旅游业带来的融合新动能。数字化促进文化和旅游融合的核心机制在于通过数字化搭建融合新价值网络、塑造融合发展基座、形成融合的驱动机制、重构融合的组织结构以及深化融合的治理体系。数字化给文化和旅游业带来了全新的发展机遇,推动文化和旅游深度融合的进程,并将牵动更为复杂、宽泛的治理目标、治理领域、治理方式的融合与变革。
The integrated development of culture and tourism is an important part of Chinese-style modernization,and digital technology plays a key role in promoting the deep integration of culture and tourism.This paper discusses the new momentum of integration of culture and tourism industry brought by digital technology through the analysis of the demand side,supply side and governance side.The core mechanism of digitalization in shaping the integration of culture and tourism lies in building a new value network for the integration of culture and tourism through digitalization,shaping the development base for the integration of culture and tourism,forming the driving mechanism for the integration of culture and tourism,reconstructing the organizational structure for the integration of culture and tourism,and deepening the governance system for the integration of culture and tourism.Digitization has brought brand-new development opportunities to the culture and tourism industries,promoted the process of in-depth integration of culture and tourism,and will lead to the integration and transformation of more complex and broader governance objectives,fields and modes of governance.
作者
金准
夏亚龙
Jin Zhun;Xia Yalong(School of Business,University of Chinese Academy of Social Sciences,Beijing 100006,China;Institute of Finance and Strategy,Chinese Academy of Social Sciences,Beijing 100006,China)
出处
《旅游论坛》
2023年第5期32-42,共11页
Tourism Forum
基金
国家社科基金重大项目“中国式现代化进程中文化和旅游深度融合发展研究”(23ZDA092)资助。
关键词
数字化
数字经济
文旅融合
推动机制
digitization
digital economy
the integration of culture and tourism
the driving mechanism
