摘要
黑龙江省中医药健康养生文化作为黑龙江省特色文化之一,其拥有自然资源、历史文化等独特的发展优势,具有较为良好的发展前景和应用前景。但资源缺乏有效的利用,宣传和传播的人才缺失与传播意识薄弱等劣势很大程度上阻碍了黑龙江省中医药健康养生文化的传播。因此,应利用互联网平台和新媒体资源扩大传播范围,精准定位用户,把握用户心理,从人才、产业、意识、模式入手,结合地域优势、资源优势,形成健康养生文化传播的产业经济链,对黑龙江省中医药健康养生文化进行多方面、多角度、多平台的有效传播。
As one of the characteristic cultures of Heilongjiang Province,the health preservation culture of traditional Chinese medicine in Heilongjiang Province has unique advantages such as natural resources,history and culture,and has a relatively good development prospect and application prospect.However,the lack of effective use of resources,the lack of talents for publicity and communication and the weak awareness of communication have largely hindered the dissemination of traditional Chinese medicine health culture in Heilongjiang Province.Use Internet platforms and new media resources to expand the scope of communication,accurately locate users and grasp users’psychology.Starting with talents,industry,consciousness and mode,combined with regional and resource advantages,form an industrial economic chain for the dissemination of health preservation culture,and effectively spread the health preservation culture of traditional Chinese medicine in Heilongjiang Province in many aspects,angles and platforms.
作者
卢雪
孙梦
张海颖
Lu Xue;Sun Meng;Zhang Haiying(Harbin University of Commerce,Harbin 150028,China)
出处
《经济研究导刊》
2024年第1期53-56,共4页
Economic Research Guide
基金
哈尔滨商业大学大学生创新创业训练项目省级一般项目(S202110240065)。
关键词
黑龙江省
中医药健康养生文化
传播现状
传播对策
Heilongjiang Province
traditional Chinese medicine health preservation culture
current situation of communication
communication
