摘要
【目的】探索医药科技期刊转型升级与产业发展的优化路径。【方法】以《中国药业》杂志的实践路径为例,分析医药科技期刊在转型升级与产业发展上的主要做法,总结经验启示。【结果】《中国药业》利用自身在行业和体制上的属性,对内在优化审稿流程、打造传播矩阵、聚焦行业热点等方面加强策划,优化自身经营模式,对外则将服务群体扩大到政府、行业、用户等多元行动主体,通过建言献策、需求对接、科普推广等形式走出一条转型升级和产业发展的有效路径。【结论】医药类科技期刊在实现转型升级与产业发展时,要坚持开门办刊思想、构建多元化格局,要延伸产业链条、开展全流程服务,要深化媒介属性、构建大传播格局,进而不断优化期刊产业结构,推进医药科技期刊高质量发展。
[Purposes]This paper aims to explore the optimization path of the transformation and upgrading of pharmaceutical scientific journals and industrial development.[Methods]By taking the practical path of China Pharmaceuticals as an example,the main practices of pharmaceutical scientific journals in the transformation and upgrading and industrial development were analyzed,and experiences and enlightments were summarized.[Findings]China Pharmaceuticals uses its own attributes in the industry and systems to strengthen planning by optimizing the review process,creating a communication matrix,and focusing on industry hotspots.It optimizes its internal business model and expands the service to the government,industry,users,and other diverse action entities.It has taken out an effective path for transformation and upgrading and industrial development through suggestion proposals,demand docking,and popular science promotion.[Conclusions]When promoting transformation and upgrading and industrial development,pharmaceutical scientific journals must adhere to the idea of running the journal in an open and transparent manner and build a diversified pattern.It should extend the industrial chain,carry out full-process services,deepen the media attributes,build a large communication pattern,and then continue to optimize the industrial structure,so as to promote the high-quality development of pharmaceutical scientific journals.
作者
滕春燕
凡秦林
刘斌
汤华
TENG Chunyan;FAN Qinlin;LIU Bin;TANG Hua(China Pharmaceutical Magazine Agency,61 Yangtze River 1st Road,Yuzhong District,Chongqing 400039,China)
出处
《中国科技期刊研究》
北大核心
2023年第12期1623-1627,共5页
Chinese Journal of Scientific and Technical Periodicals
基金
重庆市“十四五”重点出版物出版规划项目“《中国药业》融合出版平台”(渝新出[2022]96号)
重庆市科技传播与普及项目“2021年重庆‘药品科技活动周’”(cstc2021kpzx-kphdB0022)。
关键词
深度融合
科技期刊
转型升级
产业发展
Deep integration
Scientific journal
Transformation and upgrading
Industrial development
