摘要
针对增强现实旅游产品评价困难、身体体验评价维度单一、交互数据获取有限等问题,构建多模态具身参与评价方法。文章通过文献研究和逻辑推演,探讨具身参与构成维度与评价方法,并基于心理、行为和文本等多模态数据,建立评价框架与指标。该框架下的多模态数据具有互补性与互证性,能全方位、精准化评估不同交互任务下的认知参与模态、行为参与模态和情感参与模态,对于旅游产品的设计和评估具有重要意义。
To address challenges in evaluating AR tourism products,including assessment difficulty,limited physical dimensions,and constrained data collection,we've developed a multi-modal embodied participation evaluation method.Through literature review and logical deduction,we explore dimensions and methods of embodied participation,establishing an evaluation framework and metrics based on psychology,behavior,and text data.These multi-modal data are complementary,enabling comprehensive assessment of cognitive,behavioral,and emotional participation across interactive tasks,vital for tourism product design and evaluation.
作者
高颂华
赵雪
Gao Songhua;Zhao Xue(College of Design,Inner Mongolia Normal University,Hohhot 010000,China)
基金
教育部人文社会科学研究规划基金项目《古城遗址沉浸式诠释体系研究》(21YJAZH021)
内蒙古自治区科技厅项目《乡见生产景观之美:AR乡村虚拟旅游产品开发》(2022YFDZ0017)的支持。
关键词
旅游产品
增强现实
多模态
具身参与
评价框架
tourism products
augmented reality
multimodal
embodied participation
evaluation framework
