摘要
高校传播体育文化既是建设中国特色社会主义文化大国的重要一环,也是实现体育强国不可或缺的一部分。随着全媒体不断赋能高校体育文化传播,为营造高校浓厚的体育文化,增加高校体育文化内涵,该研究从当前全媒体时代背景下的高校体育文化传播的特点入手,从多方位探析当前高校体育文化传播存在的障碍,从而深入探讨高校体育文化传播的新策略,旨在推动高校体育文化的有效传播,促进高校体育文化的长足发展。
The spread of sports culture in colleges and universities is not only an important part of building a socialist cultural power with Chinese characteristics,but also an indispensable part of realizing a sports power.With the continuous empowerment of the all-media to the communication of college sports culture,in order to create strong sports culture in colleges and universities and increase the connotation of college sports culture,this study starts from the characteristics of the communication of college sports culture under the background of the current all-media era,analyzes the obstacles existing in the current communication of college sports culture from multiple aspects,and then deeply explores the new strategies for the communication of college sports culture,aiming to promote the effective dissemination of college sports culture and promote the substantial development of college sports culture.
作者
张松珍
杨会珍
ZHANG Songzhen;YANG Huizhen(Department of Physical Education,Hubei University of Automotive Technology,Shiyan,Hubei Province,442000 China;China Athletics College,Beijing Sport University,Beijing,100084 China)
出处
《当代体育科技》
2024年第1期127-129,共3页
Contemporary Sports Technology
基金
湖北汽车工业学院教学研究与改革项目(JY2022051)。
关键词
全媒体
高校
体育文化
传播路径
All-media
Colleges and universities
Sports culture
Propagation path
