摘要
新时代提升党的创新理论传播话语亲和力是党的创新理论传播提质增效的重要环节。党的创新理论传播话语亲和力的构成要素主要包括话语主体引领力、内容阐释力、风格吸引力、场景感染力和评价助推力。鉴于当前党的创新理论传播话语主体能力有待提升、资源质量有待提高、语言表达有待融通、场景供给有待重视、评价机制有待规范等问题,要从培养话语主体素养、重视话语资源整合、创新话语表达风格、创设话语传播场景、构建话语评价机制等方面入手,不断提升党的创新理论传播话语亲和力。
Improving the affinity of the discourse of the Party's innovation theory communication in the new era is an important link to improve the quality and efficiency of the Party's innovation theory communication.The components of the affinity of the discourse of the Party's innovation theory communication mainly include the leading power of the discourse subject,the power of content interpretation,the power of style attraction,the power of scene appeal and the power of evaluation promotion.In view of the current problems such as the ability of the discourse subject of the Party's innovative theory communication needs to be enhanced,the quality of resources needs to be improved,the language expression needs to be integrated,the scene supply needs to be emphasized,and the evaluation mechanism needs to be standardized,we should continuously enhance the affinity of the discourse of the Party's innovative theory communication by improving the quality of the discourse subject,integrating the resources of discourse,innovating the style of discourse expression,creating the scene of discourse communication,and constructing the discourse evaluation mechanism.
作者
周良发
赵悦
ZHOU Liang-fa;ZHAO Yue(School of Marrism,Anhui University of Science and Technology,Huainan 232001,China)
出处
《前沿》
2023年第5期5-13,共9页
Forward Position
基金
安徽省质量工程重点项目“数字时代背景下高校思政课教材数字化建设研究”(2022sxzz020)
安徽高校人文社会科学研究重点项目“智能条件下习近平新时代中国特色社会主义思想传播效能评估与优化研究”(SK2020A0201)。
关键词
党的创新理论
理论传播
话语亲和力
Party's innovation theory
theoretical communication
discourse affinity
