摘要
基于5W传播理论,以加快“福茶”品牌建设为例,对“一带一路”背景下福建茶文化传播的传播者——政府、传播内容——福建茶文化、传播媒介——“福茶”品牌、传播对象——“一带一路”沿线国家消费者、传播效果——福建茶文化传播效果进行分析,提出以“俭、清、和、静”为精神内核的福建茶文化,指出政府、茶企、闽茶工匠是“福茶”品牌的有力传播者;在分析“福茶”品牌在“一带一路”沿线国家建设成效基础上,提出“一带一路”背景下“福茶”品牌建设对策,推动“一带一路”背景下福建茶文化有力传播。
Based on the 5W communication theory,taking the acceleration of the construction of the"Fucha"brand as an example,this paper analyzes the five elements of Fujian tea culture communication in the context of the"the Belt and Road",namely,the communicator——government,the communication content——Fujian tea culture,the communication media——"Fujian tea"brand,the communication object——consumers in countries along the"the Belt and Road",and the communication effect——communication effect of Fujian Tea culture,and then puts forward the Fujian tea culture with"frugality,purity,harmony and quietness"as its spiritual core,points out that the government,tea enterprises and Fujian tea craftsmen are the powerful communicators of the"Fu Tea"brand.Based on the analysis of the achievements of the"Fu Tea"brand in the construction of countries along the"the Belt and Road",this paper puts forward the countermeasures for the"Fu Tea"brand construction under the"the Belt and Road"background in order to promote the powerful dissemination of the"the Belt and Road"tea culture in Fujian.
作者
林琴琴
LIN Qinqin(Minjiang Teachers Academy College,Fujian Tea Culture and Economic Research Center Fuzhou,Fujian 350108)
出处
《武夷学院学报》
2024年第1期48-53,共6页
Journal of Wuyi University
基金
2020年度福建省社会科学规划项目(FJ2020B068)
2023年度福州市科协调研课题。
