摘要
本文通过对兴盛优选的创业个案进行研究,总结出兴盛优选创业的成功因素和后续发展过程中所面临的问题,并以此归纳出对创业者的启示:在创业过程中要找准目标用户,增强核心竞争力,并提高产品质量。
Through the study of Xingsheng Selection's entrepreneurship case,this paper summarizes the success factors of Xingsheng Selection's entrepreneurship and the problems faced by Xingsheng Selection in the subsequent development process,and concludes the inspiration for entrepreneurs:in the process of entrepreneurship,entrepreneurs should identify the target users,enhance the core competitiveness,and improve the quality of products.
作者
杨铭璐
刘王滢
郭云贵
YANG Minglu;LIU Wangying;GUO Yungui(School of Business,Hunan University of Science and Technology,Xiangtan 411201,China)
出处
《科技创新与生产力》
2024年第1期46-48,52,共4页
Sci-tech Innovation and Productivity
关键词
新零售
社区团购
兴盛优选
new retail
community group purchase
Xingsheng Selection
