摘要
乡村体育旅游作为落实乡村振兴战略的重要组成部分,已成为推动乡村文化、生态、产业等发展的主要内容。运用文献资料法、逻辑分析法等研究方法,从场景理论的真实性、戏剧性、合法性维度探究乡村、体育、旅游三要素融合的理论逻辑、发展困境与纾解路径。构建“新场景—新行为—新价值”乡村体育旅游融合的理论逻辑,阐释乡村体育旅游融合的乡村表达性、符号感知性、融合生产性等多维度困境,并提出场景理论视域下乡村体育旅游融合的纾解路径:深挖文化内涵与乡土特色,感知乡村体育空间;提升具身体验与品牌设计,彰显乡村体育价值;强化创新意识与产业实力,完善乡村体育产业链。
Rural sports tourism,as an important component of implementing the rural revitalization strategy,has become the main content of promoting the development of rural culture,ecology and industry.Through the methods of literature review and logical analysis,this study explores the theoretical logic,development dilemmas and relief paths of the integration of rural,sports,and tourism elements in the dimensions of authenticity,drama,and legitimacy of scenario theory.It also con-structs the theoretical logic of the integration of rural sports tourism with“new scenes,new behaviors and new values”,explains the multi-dimensional dilemmas of rural expression,symbol perception and integration production in the integra-tion of rural sports tourism,and proposes the relief paths of the integration of rural sports tourism under the perspective of scenario theory,which include deeply exploring cultural connotations and local characteristics to perceive rural sports space;enhancing personal experience and brand design to highlight the value of rural sports;and strengthening innovation awareness and industrial strength to improve the rural sports industry chain.
作者
王峰
温阳
WANG Feng;WEN Yang(College of Physical Education,Taiyuan University of Science and Technology,Taiyuan 030024,Shanxi,China;College of Sports Industry and Leisure,Nanjing Sport Institute,Nanjing 210014,Jiangsu,China)
出处
《沈阳体育学院学报》
北大核心
2024年第1期93-99,共7页
Journal of Shenyang Sport University
基金
国家社会科学基金一般项目(19BTY018)
山西省哲学社会科学规划课题(2023YJ094)。
关键词
场景理论
乡村振兴
体育旅游
乡村旅游
融合逻辑
scenario theory
rural revitalization
sports tourism
rural tourism
integration logic
