摘要
随着我国经济和社会的不断发展,网络购物已经家喻户晓,成为人们购买商品的主流渠道。基于目前互联网的大背景,如何使得特色农产品销售突破传统销售瓶颈,与网络营销形成一个更加契合的耦合系统,成为当下一个重要的课题,并且对提高农民生活水平,解决我国“三农”问题有着重要的意义。该文从新郑大枣实际情况出发,采用文献资料法以及SWOT分析,分析当下新郑大枣网络营销现状和优势劣势所在,针对当地网络营销存在的问题提出相应的营销策略,为新郑大枣的网络营销提供新的思路。
With the continuous development of China's economy and society,online shopping has become a household name and a mainstream channel for people to buy goods.Based on the current context of the Internet,how to make the sales of produce with local characteristics break through the traditional sales bottleneck and form a more suitable coupling system with online marketing has become an important topic,and in order to improve the living standards of farmers,it is of great significance to solve the problems of agriculture,rural areas and farmers in our country.Starting from the actual situation of Xinzheng jujube,and using the method of literature and SWOT analysis,this paper analyzes the current situation,advantages and disadvantages of Xinzheng jujube online marketing,and puts forward corresponding marketing strategies in view of the problems existing in local online marketing,which provides new ideas for Xinzheng jujube online marketing.
出处
《智慧农业导刊》
2024年第4期104-107,共4页
JOURNAL OF SMART AGRICULTURE
关键词
新郑大枣
SWOT分析
网络营销
特色农产品
营销策略
Xinzheng jujube
SWOT analysis
online marketing
produce with local characteristics
marketing strategy
