摘要
2020年被称为“精致露营元年”,相关运动产品销售迎来爆发式增长。精致露营是目前风靡各大社交媒体的户外运动方式,具有更生活化更潮流化的特征,激发国内市场快速发展。基于此,本文以精致露营为研究对象,首先对精致露营以及盈利模式作出明确定义,并运用文献阅读法、问卷调查法、实地考察法分析精致露营的利润对象、利润点、利润杠杆、利润来源和利润屏障。本文通过寻找精致露营市场在生产经营中的盈利机会,以期为我国精致露营行业可持续发展提供助力。
The year 2020 was termed the“first year of refined camping”,witnessing explosive growth in the sales of related outdoor sport products.As a popular outdoor activity on various social media platforms,refined camping has more lifestyle features,propelling rapid development in Chinese domestic market.Therefore,this article takes refined camping as the research object.Firstly,it clearly defines refined camping and its profit models.Using a literature review,questionnaire surveys,andfield investigations,the article analyzes the profit objects,points,levers,sources,and barriers of refined camping.It aims to identify profit opportunities in building and operating the refined camping market,providing support for the sustainable development of the refined camping industry in China.
作者
周路涵
孙懿虹
陈雨茜
郑桂林
ZHOU Luhan;SUN Yihong;CHEN Yuqian;ZHENG Guilin(Beijing University of Technology,Beijing 100124)
出处
《中国商论》
2024年第2期132-135,共4页
China Journal of Commerce
关键词
户外运动
精致露营
盈利模式
个性挖掘盈利模式
关系服务盈利模式
outdoor sports
refined camping
profit model
personalized profit model
relationship service profit model
