摘要
农村消费是我国消费市场的重要组成部分。荆州市农村消费潜力巨大,调查发现,荆州市农村居民有强烈地创新创业意愿,农村消费市场环境持续改善提振了消费信心。但在挖掘荆州市农村市场消费潜力过程中,也存在收入增长放缓、消费热点不多、消费场景不够完善、消费环境存在改进空间等问题。因此本文建议,通过增加农民收入,深挖农旅融合潜力,加快农村市场消费基础设施建设,不断满足农村消费需求。
Rural consumption is an important part of China's consumer market.Jingzhou has huge rural consumption potential.The survey found that rural residents in Jingzhou have a strong desire to innovate and start businesses,and the continuous improvement of the rural consumer market environment has boosted consumer confidence.However,in the process of tapping the consumption potential of the rural market in Jingzhou,there are also problems such as slowing income growth,lack of hot spots in consumption,imperfect consumption scenarios,and room for improvement in the consumption environment.Therefore,this paper suggests that by increasing farmers' income,deeply tapping the potential of the integration of agriculture and tourism,speeding up the construction of rural market consumption infrastructure,and constantly meeting the rural consumption demand.
作者
张明如
周添
陈格
ZHANG Mingru;ZHOU Tian;CHEN Ge(School of Economics and Management,Yangtze University,Jingzhou,Hubei 434023;Jingzhou Bureau of Statistics,Jingzhou,Hubei 434020)
出处
《现代农业研究》
2024年第1期44-46,共3页
Modern Agriculture Research
基金
荆州市商务局资助项目“2023年荆州市农村消费市场发展潜力调查研究项目”(HBZC-CG-2023-JZ0621)。
关键词
消费潜力
农村电商
乡村振兴
consumption potential
rural e-commerce
rural revitalization
