摘要
水文化是中国特色社会主义文化的重要组成部分,具有强大的价值导向作用,为构建积极的文化认同、民族认同、国家认同提供基础和动力。新时代水文化建设已取得丰硕成果,但在当前复杂传播环境下,水文化传播也面临困境。本研究基于认同理论,从传播学视阈考察大运河文化传播实践,对现阶段水文化传播策略进行归纳总结,发现其在传播话语权、传播内容、传播渠道三个方面存在现实困境。为打破这三个方面的现实困境,应以人民为中心,优化话语权结构;构建积极认同,优化传播内容;顺应融合趋势,优化传播渠道。本文可为大运河保护与传承、水文化有效传播提供可行性思路。
Water culture is an important part of the socialist culture with Chinese characteristics.It has a strong value-oriented function and provides the foundation and power for the construction of positive cultural identity and national identity.The construction of water culture in the new era has achieved fruitful results,but it also faces the communication dilemma brought by the complex communication environment.From the perspective of communication,based on the perspective of identity theory,this paper mainly adopts the method of literature and participant observation,focuses on the cultural communication practice of the Grand Canal,summarizes the water culture communication strategies at the present stage,analyzes the realistic difficulties it faces from three aspects of communication discourse power,communication content and communication channels,and specifically discusses the optimization of communication paths in order to provide feasible ideas for the protection and inheritance of the Grand Canal and the effective dissemination of water culture.
作者
张杰
王迪
ZHANG Jie;WANG Di(School of Public Administration,Hohai University,Nanjing 211100,China)
出处
《华北水利水电大学学报（社会科学版）》
2024年第2期11-17,共7页
Journal of North China University of Water Resources and Electric Power(Social Science Edition)
基金
国家社科基金重大项目(21&ZD316)
广州大学重点人才项目(RZ2022005)。
关键词
大运河水文化
认同理论
认同建构
传播困境
the Grand Canal water culture
identity theory
identity construction
communication dilemma
