摘要
城镇别称是一种值得关注的文化现象。本文以山东运河名城临清和济宁为例,通过对小临清、小济宁、小天津、小苏州等“小某某”别称现象的分析,一窥运河城镇的南北交流与声名传播。运河城镇发展是一个动态的过程,无论弱小城镇的乐于师人还是强大城镇的善为人师,都显示了城镇间的交流互动。别称作为运河城镇发展实力及影响力的外在表现,既是对已有成绩的肯定和确认,也树立了未来的目标和方向,反映了奋发进取、崇优向好、适时而变的精神品质。别称实际上是声名传播的一种路径和手段,可为当今的城镇品牌建设以及知名度营销等提供历史借鉴。
The use of alternative names in towns is a cultural phenomenon that merits attention.This paper examines the occurrence of alternative names in canal towns,focusing on Linqing and Jining in Shandong.Analysizing names like " Xiao Linqing," " Xiao Jining," "Xiao Tianjin," and " Xiao Suzhou," the study sheds light on the communication and reputation dissemination between canal towns in the north and south.The research reveals that the evolution of canal towns is a dynamic process,involving a reciprocal exchange of knowledge between smaller towns eager to learn and larger towns willing to mentor.The adoption of alternative names,as an external manifestation of the developmental strength and influence of canal towns,not only affirms existing accomplishments but also sets future goals,embodying qualities of progress,excellence,and adaptability.In practical terms,these alternative names serve as conduits for reputation dissemination,offering historical insights that can inform contemporary urban branding and visibility marketing.
出处
《全球城市研究（中英文）》
2023年第4期14-22,189,190,共11页
Global Cities Research
基金
教育部哲学社会科学研究重大课题攻关项目“中华治水历史脉络梳理与国家文化形象构建研究”(项目编号:22JZD039)。
关键词
运河城镇
别称
南北交流
城镇精神
声名传播
canal towns
a Iternative names
North-South cross-regional communication
urban culture
reputation dissemination
