摘要
数字平台生态发展已成必然趋势,但学术界对数字平台生态研究尚处于起步阶段。本文聚焦微信平台生态发展实践展开纵向案例研究,探索数字平台核心企业如何利用边界资源配置实现数字平台生态演进及推动核心企业与互补者依赖关系演进问题。研究发现:核心企业对边界资源动态配置是数字平台生态演进的关键推动因素,核心企业通过边界资源设计部署、新增更新、复用再设计促进平台生态演化;核心企业在平台不同发展阶段连接不同互补者,包括交易型互补者、创新型互补者和混合型互补者;三类互补者同核心企业构建基于资源的依赖关系,根据资源内生性和外生性,得出结构依赖、过程依赖和混合依赖三种依赖关系类型,并从边界资源配置视角分析依赖程度的动态变化。核心企业要掌握平台发展的阶段特征,利用边界资源的动态性,实现平台生态发展和对互补者关系的健康维护。
The ecological development of digital platform has become an inevitable trend,but the academic research on digital platform ecology is still in its infancy.WeChat platform was taken as the case study object,and adopts the longitudinal case study method to explore how the core enterprises of digital platform use the allocation of boundary resources to realize the ecological evolution of digital platform and promote the evolution of the dependency relationship between core enterprises and complementors.It is found that the dynamic allocation of boundary resources by core enterprises is the key driving factor for the ecological evolution of digital platforms,and the core enterprises promote the ecological evolution of platforms through the design and deployment of boundary resources,new updates,reuse and redesign.Core enterprises connect different complementors in different development stages of the platform,including transactional complementors,innovative complementors and mixed complementors.The three types of complementors build resource‐based dependency relationships with core enterprises.According to the endogeneity and exogeneity of resources,three types of dependency relationships are obtained:structural dependency,process dependency and mixed dependency,and the dynamic changes of dependency degree are analyzed from the perspective of border resource allocation.Core enterprises should master the stage characteristics of platform development and make use of the dynamic nature of boundary resources to realize the ecological development of the platform and the healthy maintenance of the complementary relationship.
作者
张培
李国瑞
Zhang Pei;Li Guorui(School of Economics and Management,Hebei University of Technology,Tianjin 300401,China;Research Center for Digitalization and intelligentialize development,Hebei University of Technology,Tianjin 300401,China)
出处
《技术经济》
北大核心
2023年第12期56-69,共14页
Journal of Technology Economics
基金
国家社会科学基金“多主体参与服务创新过程中的价值共创机理与演进路径研究”(17BGL096)。
关键词
数字平台
边界资源
互补者
依赖关系
digital platform
boundary resources
complementors
dependency relationship
