摘要
现有研究对于颠覆性创新价值共创模式和路径演化的认识仍有待深入。为助推后发企业突破价值共创的路径瓶颈,解决颠覆性创新过程中价值共创模式跃迁的动力问题,基于价值共创视角,采用探索性单案例研究方法,以比亚迪为研究对象,探讨后发企业在不同阶段实现颠覆性创新的价值共创路径与模式。研究表明,在起步阶段、扩散阶段和颠覆阶段,后发企业颠覆性创新的价值共创有不同价值共创主体参与,形成不同路径与模式;在不同阶段,后发企业的价值共创过程将依次经历交易型模式、合作型模式和关系型模式,不同模式的差异具体体现在价值主张、价值形成和价值扩散3个模块。结论有助于扩展价值共创理论的应用领域,丰富颠覆性创新与价值共创理论研究成果,为后发企业实现颠覆性创新提供思路借鉴与实践指导。
China's new energy automobile enterprises are latecomer enterprises,and they suffer from the disadvantages of congenital resource shortage,weak basic research and development,and insufficient high-end involvement in the industrial chain.Furthermore,the blockade of foreign core technologies in the new era has made the innovation environment of latecomer enterprises worse.Disruptive innovation,based on the blue ocean thinking mode,can provide good path guidance for latecomer firms'through reshaping and reform of technological paradigm and innovation route.On the other hand,disruptive innovation involves the systematic reshaping of the technology system,which often involves the role complementarity and resource integration of different innovation subjects.The process of disruptive innovation is used to be accompanied with the value co-creation activities of innovation subjects.After reviewing the existing literature on disruptive innovation and value co-creation,it is found that the research about value co-creation of disruptive innovation on enterprises is also one of the core issues that current scholars pay attention to,and the market diffusion process of disruptive innovation and the logic process of value co-creation are highly coupled.Therefore,the existing research on the model and path evolution of disruptive innovation value co-creation still needs to be further improved.To help latecomer enterprise break through the path bottleneck of value co-creation and solve the dynamic problem of value co-creation mode transition in the process of disruptive innovation,this paper is from the perspective of value co-creation which helps to conduct a research framework formed by the internal and external organization linkage of value subject and“value proposition-value formation-value diffusion”,and takes BYD as the research object with the exploratory single case study method to explore the value co-creation path and mode of latecomer enterprises to achieve disruptive innovation at different stages.Through the codi
作者
张光宇
黄家慧
曹阳春
Zhang Guangyu;Huang Jiahui;Cao Yangchun(School of Management,Guangdong University of Technology;Innovation Theory&Innovation Management Research Center,Guangzhou 510520,China;School of Management,Guangdong Ocean University,Zhanjiang 524088,China)
出处
《科技进步与对策》
CSSCI
北大核心
2024年第1期126-136,共11页
Science & Technology Progress and Policy
基金
国家自然科学基金面上项目(72074056)。
关键词
价值共创
后发企业
颠覆性创新
案例分析
Value Co-creation
Latecomer Enterprise
Disruptive Innovation
Case Study
