摘要
本文着眼于融媒体时代直播电商经济发展,旨在探究融媒体时代直播电商经济发展中存在的问题与有效解决路径。首先,文章从介绍融媒体时代的定义和特征、直播电商发展和趋势及融媒体时代对直播电商经济发展的影响入手,阐述研究的必要性和可行性;其次,分析直播电商经济发展中存在的问题,包括直播电商平台的数量和竞争激烈性、直播电商产品质量和消费者权益保护、直播电商购物体验和社交互动的平衡三方面内容,并针对直播电商经济发展中存在的问题提出相应的意见和建议,以供参考。
This paper focuses on the economic development of live-broadcasting e-commerce in the era of converged media,aiming to explore its existing problems and effective paths.Firstly,this paper starts by introducing the definition and characteristics of the era of converged media,the development and trend of live-broadcasting e-commerce and the impact of the era of converged media on the economic development of live-broadcasting e-commerce,to expound the necessity and feasibility of the study;secondly,it analyses the problems in the economic development of live-broadcasting e-commerce,including the number of live-broadcasting e-commerce platforms and the intensity of competition,the quality of the live-broadcasting e-commerce products and the protection of the rights and interests of consumers,the livebroadcasting e-commerce shopping experience and the balance of social interaction,and puts forward corresponding opinions and suggestions for the problems existing in the economic development of live-broadcasting e-commerce for reference.
作者
陆郑义
Lu Zhengyi(Anshun Technical College,Anshun,Guizhou 561000)
出处
《中国商论》
2024年第1期53-56,共4页
China Journal of Commerce
基金
电商直播创新创业孵化园(安职院PT合R202202)。
关键词
融媒体时代
直播电商
经济发展
数字化
互联网技术
the era of converged media
live-broadcasting e-commerce
economic development
digitalization
Internet technology
