摘要
绍兴市柯桥区是全国重点产茶区和浙东茶产业强区。近年,柯桥区不断探索品牌兴茶新路径,助推茶产业高质量发展,实现柯桥茶农共同富裕。平水日铸茶是柯桥区的特色名茶,也是国家地理标志农产品,然而目前平水日铸茶产业发展仍存在标准化程度不高、产业链延伸不足、人才队伍断层严重、品牌建设任重道远等问题。针对上述问题,文章提出加强标准化生产、优化衍生产业、培育引进人才、加强品牌运维等发展对策,以期为平水日铸茶产业高质量发展提供参考。
Keqiao district of Shaoxing city is a key tea producing area in China and a strong tea industry area in eastern Zhejiang.In recent years,Keqiao district has continuously explored new paths for promoting brand tea,promoting highquality development of the tea industry,and achieving common prosperity for Keqiao tea farmers.However,at present,there are still problems for the development of the Pingshui Rizhu tea industry,such as low standardization,insufficient extension of the industrial chain,serious talent gaps,and a long and arduous road to go in brand building.The article proposed development strategies such as strengthening standardized production,optimizing derivative industries,cultivating and introducing talents,and strengthening brand operation and maintenance,in order to provide reference for the high-quality development of the Pingshui Rizhu tea industry.
作者
钱英
王卓琴
张沈红
黄成
QIAN Ying;WANG Zhuoqin;ZHANG Shenhong;HUANG Cheng(Shaoxing Keqiao District Agricultural Technology Training School,Keqiao 312030,China;Shaoxing Keqiao District Agricultural Machinery Management Station,Keqiao 312030,China;Keqiao Street Business Comprehensive Service Center,Keqiao District,Shaoxing City,Keqiao 312030,China;Shaoxing Keqiao District Animal Husbandry and Veterinary Institute,Keqiao 312030,China)
出处
《中国茶叶》
2024年第1期74-77,共4页
China Tea
关键词
平水日铸茶
茶产业
品牌建设
标准化建设
Pingshui Rizhu tea
tea industry
brand building
standardization construction
