摘要
运用网络文本分析法收集红旗渠红色旅游区游客评论,借助ROST-CM6软件进行词频分析、情感分析以及语义网络分析,研究游客对红旗渠红色旅游区的形象感知,以提升红旗渠红色旅游区品牌形象。结果表明:游客以积极情感为主,且主要体现在资源特色、文化底蕴、红色精神等方面,少量消极感知因素来源于基础设施、结构创新、管理体系、文旅融合等。景区需要完善周边基础服务设施建设,优化产品结构,创新业态发展,注重人才培养,加强文旅融合,提升品牌形象,促进红旗渠红色旅游高质量发展,助力林州市乡村振兴。
The network textual Analysismethod was used to collect the comments of tourists in the red tourism area of Hongqi Canal,and the word frequency analysis,sentiment analysis and semantic network analysis were carried out with the help of ROST-CM6 software to study the image perception of tourists in the red tourism area of Hongqi Canal,so as to improve the brand image of Hongqi Canal red tourism area.The results show that tourists mainly gave positive comments,which are mainly concentrated on resource characteristics,cultural heritage,red spirit,etc.,and a small number of negative perception factors come from infrastructure,structural innovation,management system,cultural and tourism integration,etc..The scenic spot needs to improve the construction of surrounding basic service facilities,optimize the product structure,innovate the development of business formats,pay attention to talent training,strengthen the integration of culture and tourism,enhance the brand image,promote.
作者
刘桂兰
杨曜恺
唐梦
LIU Guilan;YANG Yaokai;TANG Meng(School of Tourism,Henan Normal University,Xinxiang,Henan 453007,China)
出处
《中州大学学报》
2023年第6期82-87,共6页
Journal of Zhongzhou University
基金
2022年河南兴文化工程文化研究专项(2022XWH110)
2023年度河南省社科联调研课题(SKL-2023-195)
2018年度河南省政府决策研究招标课题(2018B119)。
关键词
红旗渠
红色旅游区
网络文本分析
品牌形象提升
Hongqi Canal
red tourist area
web textual analysis
brand image enhancement
