摘要
基于商业空间导视系统设计的应用性视角,探索研究商业空间导视系统与消费用户生活方式的流程,利用消费心理学针对消费用户、空间、文字、图像、色彩对导视系统的应用分析,探究消费者的消费心理及行为应用于导视系统设计的方法和视觉表达途径。通过消费心理学相关内容有效地将现代消费心理运用于导视系统设计。文章探讨导视系统设计在商业空间中的应用优势,总结归纳从消费心理学的视角下对消费者的消费心理及行为进行研究,通过分析研究使商业空间的层次更加全面丰富,加深消费者在消费体验中的观感和印象。
The purpose is to explore and study the process of commercial space guidance system and consumer user's lifestyle based on the applied perspective of commercial space guidance system design,the method uses consumer psychology for consumer user,space,text,image,color on the application of the guidance system analysis,explore the consumer's consumer psychology and behavior applied to the design of the guidance system method and visual expression way.The results effectively apply the modern consumer psychology to the design of the guide system through the content related to consumer psychology.The article explores the advantages of the application of the guide system design in commercial space,summarizes and summarizes the study of consumer psychology and behavior from the perspective of consumer psychology,and makes the commercial space more comprehensive and rich in levels through analysis and research,and deepens the perception and impression of consumers in the consumer experience.
作者
陆嘉琪
诸葛阳
LU JIAQI;ZHU GEYANG
出处
《设计》
2023年第23期132-134,共3页
Design
关键词
消费心理学
消费者
导视系统设计
商业空间
视觉表征
Consumer psychology
Consumer
Guidance system design
Commercial space
Visual representation
