摘要
文章从艺术管理角度出发,按照艺术价值、市场价值和社会价值理论对“哈尔滨之夏”音乐节市场营销展开分析,并对音乐节市场运作管理模式、项目开发及艺术项目制作现状进行系统梳理。最终认为,优秀的艺术管理者在实际操作中必须考虑到三种价值的整合利用,将艺术本身融入到社会发展进程中。
The article analyzes the marketing of the“Harbin Summer”music festival from the perspective of art management,based on the theories of artistic value,market value,and social value.It also systematically sorts out the market operation management mode,project development,and art project production status of the music festival.Ultimately,it is believed that excellent art managers must consider the integration and utilization of three values in practical operations,and integrate art itself into the process of social development.
作者
曹睿
CAO Rui(Xiamen Huaxia University,Xiamen 361024,China)
出处
《哈尔滨学院学报》
2023年第12期106-108,共3页
Journal of Harbin University
