摘要
碳标签制度对引导低碳消费、促进供应链碳减排具有积极意义。本文构建一个二级供应链模型,考察制造商社会责任偏好及零售商低碳宣传对碳标签产品减排决策的影响机制,并分析零售商分担碳减排成本对供应链的协调作用。研究发现:(1)制造商社会责任分担与零售商低碳宣传均能促进碳标签产品减排,二者同时作用时将进一步放大对碳减排的正向影响效应;(2)消费者低碳偏好、低碳宣传效应与碳标签产品减排量正向关联,消费者价格敏感度与其反向关联;(3)零售商适度分担制造商减排成本有利于实现供应链协调优化,分担比例超过一定限额反而不利于供应链优化。
Carbon labelling system has positive influence in guiding low-carbon consumption and promoting supply chain carbon reduction. A two-echelon supply chain model is set up to investigate the influence mechanism of manufacturer's social responsibility preference and retailer's low-carbon promotion on emission reduction decision of carbon labelling products, and then analyze the coordination effect of carbon emission reduction cost sharing. The conclusion are as followed :(1) manufacturer's social responsibility commitment and retailer's low-carbon promotion can promote emission reduction of carbon labelling products, which will be further amplified when these two factors work together;(2) consumer low-carbon preference and the effect of low-carbon promotion have positive relationship with emission reduction of carbon labelling products, with which consumer price sensitivity is inversely correlated;(3) retailer's cost-sharing is beneficial to achieve supply chain coordination and promote carbon emission reduction, while excessive cost-sharing is not conducive to supply chain optimization.
作者
陈哲
陈国宏
姜跃
梁娟
CHEN Zhe;CHEN Guohong;JIANG Yue;LIANG Juan(School of Management,Fujian University of Technology,Fuzhou 350118,China;School of Economics and Management,Fuzhou University,Fuzhou 350116,China;School of Business Administration,Fujian Jiangxia University,Fuzhou 350108,China)
出处
《中央民族大学学报（自然科学版）》
2023年第3期34-43,共10页
Journal of Minzu University of China(Natural Sciences Edition)
基金
国家自然科学基金青年项目(71902034)
福建省创新战略研究项目(2022R0056,2022R0055)
福建省社科规划项目(FJ2019B091,FJ2021B152)
福建工程学院科研启动基金项目(GY-S19013)。
关键词
碳标签
社会责任
低碳宣传
碳减排决策
carbon labelling
social responsibility
low-carbon promotion
carbon emission reduc-tion decision
