摘要
良好的大学形象是一所大学无形的名片和招牌。大学形象识别系统UIS(university identity system)包括理念识别、行为识别和视觉识别三个维度,是内在精神与外在呈现相统一的形象识别和表达,有助于形成独特的军校形象,有助于提升学员职业认同。客观分析N大学有关做法,并从迭代升级办学理念、打造特色育人品牌、创新设计视觉标识三个层面对加强军校形象塑造提出了研究对策。
A good university image is an intangible nameplate and signboard of a university.The university identity system(UIS)includes three dimensions:mind identity,behavioral identity,and visual identity.It is an image identification and expression that unifies both inner spirit and outer appearance,which helps to build a unique image of the military academy and to enhance the career identity of cadets.This paper objectively analyzes the relevant practices of N University,and puts forward research countermeasures for strengthening the image of the military academy from iterative upgrading of educational philosophy,creating distinctive educational brand,and innovating visual signage design.
作者
张超
张照星
ZHANG Chao;ZHANG Zhaoxing(College of Basic Education,National University of DefenseTechnology,Changsha 410073,China;Political Work Department,National University of DefenseTechnology,Changsha 410073,China)
出处
《高等教育研究学报》
2023年第4期18-23,共6页
Journal of Higher Education Research
关键词
军校形象塑造
UIS视角
理念识别
行为识别
视觉识别
military academy image shaping
UIS Theory
mind identity
behavioral identity
visual identity
