摘要
失真健康信息,即与医疗健康相关,在传播过程中因受信息生产者意图、外界噪音干扰、传播媒介特质和信息接收者个体差异等因素的影响,导致其部分偏离原始准确意义(或客观真实情况)的信息。这类失真信息的产生与学界对某一健康话题的争议观点被快速传播、信息生产者专业知识匮乏、社会公众存在恐慌/焦虑心理、部分商家为牟利故意为之以及AI智能写作工具的误用等因素密切相关。失真健康信息误导性强、传播面广、不易识别、时效性长、危害性大,亟须对其进行有效管控和治理。在通过技术手段加强对其进行识别的同时,应建立医联网全平台健康信息治理机制,多方携手共同打造清朗的健康信息环境;充分利用线上线下多渠道资源,开展医疗健康知识科普活动,提升大众对各类健康信息的甄别能力;建立相关激励制度,提升医护人员信息甄别积极性和责任意识;及时发布真实、科学的健康信息,增加真实健康信息出现频率,正确引导公众。同时,直面信息技术不断发展给健康信息传播带来的新挑战,及时调整治理策略。
Health disinformation refers to the disinformation related to medical health,which is partially deviated from the original accurate meaning(or objective reality)due to the influence of factors such as the intention of the information producer,interference from external noise,characteristics of the media and individual differences of the information receiver in the communication process.The generation of such disinformation is closely related to such factors as the quick spread of academic controversy on a certain health topic,the information producers’lack of professional knowledge,the public’s panic or anxiety,the deliberate use by some businesses for profit and the misuse of AI intelligent writing tools.Since health disinformation is misleading,widely spread,difficult to identify,has long time-effectiveness and great harm,an effective control and management is in urgent need.While strengthening the identification through technical means,it is necessary to establish a health information governance mechanism in the internet of healthcare system and work together to create a clean health information environment;make full use of online and offline multi-channel resources to carry out medical and health knowledge popularization activities and improve the public’s ability to screen various health information;establish relevant incentive system to enhance the enthusiasm and responsibility consciousness of medical staff in information screening;release true and scientific health information in time,to increase the frequency of true health information and guide the public correctly.At the same time,we should face up to the new challenges to the dissemination of health disinformation brought by the continuous development of information technology,and adjust governance strategies timely.
作者
朱宏淼
莫雨桐
齐佳音
ZHU Hong-miao;MO Yu-tong;QI Jia-yin(School of Management,Shanghai University of International Business and Economics,Shanghai 201620,China;School of Cyberspace Security,Guangzhou University,Guangzhou Guangdong 510006,China;Key Laboratory of Trustworthy Distributed Computing and Service,Beijing University of Posts and Telecommunications,Beijing 100876,China)
出处
《北京交通大学学报（社会科学版）》
北大核心
2023年第4期100-110,共11页
Journal of Beijing Jiaotong University(Social Sciences Edition)
基金
国家自然科学基金资助青年项目“‘主流疲劳’效应下公众疫情防控意识多渠道传播模型与干预策略研究”(72101143)
国家自然科学基金重大项目“医联网环境下的隐私数据保护与医源性风险决策”(72293583)。
关键词
医联网
失真健康信息
传播
医疗
internet of healthcare system
health disinformation
dissemination
medical treatment
