摘要
响应乡村振兴号召,顺应时代发展,充分运用新媒体营销,把握市场需求,促进行业标准化、规范化水平提升,开展农产品品牌创建活动,提高市场竞争力和农产品品牌知名度,促进乡村经济的发展。本文将充分考虑乡村振兴的时代背景,以利用新媒体进行农产品营销为中心,探索农产品营销中运用新媒体营销的有效模式,结合新媒体营销实践经验,针对农村振兴背景下,运用新媒体营销模式的系统性分析,根据农产品营销的基本原理,结合时代背景、新媒体营销以及农产品自身的特点,指出新媒体营销中存在的问题,对构建系统化的新型农产品新媒体营销模式针对性地提出策略。
In response to the call for rural revitalization,it is necessary to follow the development of the times,fully utilize new media marketing,grasp market demand,promote industry standardization and standardization,carry out agricultural product brand creation activities,improve market competitiveness and agricultural product brand awareness,and promote the development of rural economy.This paper will fully consider the era background of rural revitalization,with the use of new media for agricultural product marketing as the center,explore effective models of using new media marketing in agricultural product marketing,combine practical experience of new media marketing,and systematically analyze the new media marketing model in the context of rural revitalization.Based on the basic principles of agricultural product marketing,combined with the era background,new media marketing,and the characteristics of agricultural products themselves,this paper points out the problems in new media marketing and proposes targeted construction of systematic new agricultural products'new media marketing models and strategies.
作者
邹小焱
ZoU Xiao-yan(Guangzhou Huanan Business College,Guangzhou Guangdong 510000,China)
出处
《湖北开放职业学院学报》
2023年第24期129-131,共3页
Journal of Hubei Open Vocational College
基金
2023年广东省教育厅普通高校特色创新类项目“乡村振兴背景下农产品新媒体营销管理研究”阶段性研究成果(项目编号:2023WTSCX317)
2021年广州华南商贸职业学院全面深化课程教育教学改革项目——推销技巧项目阶段性研究成果(项目编号:HMKG202115)。
关键词
赋能
新媒体营销
乡村振兴
empowerment
new media marketing
rural revitalization
