摘要
新形势下,越来越多的国内企业加快“走出去”步伐。为了营造有利于国内企业海外发展的外部舆论环境,助推企业更好地在海外发展,如何加强跨文化交流与国际传播,增进所在国社会对国内企业的了解,已经成为国内企业国际化经营面临的重要课题。通过分析国内企业海外传播的必要性,以及目前存在的困难,从海外传播体系能力建设、企业实力提升、合作共赢、当地资源利用、小切口多渠道讲好故事、当地人才培养、舆情风险防控等方面进行研究,给出了具有建设性的策略建议。
Under new situations and circumstances,more and more domestic enterprises are accelerating their pace of"going global".In order to create an external public opinion environment conducive to the overseas development of domestic enterprises and boost their better overseas development,how to strengthen crosscultural exchange and international communication,enhance local society's understanding of domestic enterprises,has become an important issue faced by domestic enterprises in international operations.By analyzing the necessity of overseas communication for domestic enterprises and the existing difficulties,this paper provides constructive strategic recommendations in terms of overseas communication system building,corporate strength enhancement,win-win cooperation,local resource utilization,small-incision and multichannel propaganda,local talent training,and public opinion risk prevention and control.
作者
王直俊
WANG Zhijun(CHN Energy Media Center Co.,Ltd.,Beijing 100025)
出处
《能源科技》
2023年第6期12-14,共3页
Energy Science and Technology
关键词
国内企业
国际传播
策略研究
Domestic Enterprises
International Communication
Study on Strategies
