摘要
实施农产品品牌战略已成为宁夏农业转型升级、加快推进农业现代化的重要环节。以提升宁夏区域公用品牌、特优农产品品牌的知名度,推动宁夏品牌建设高质量发展为背景,分析介绍“宁夏品质中国行”系列活动在推动农产品品牌发展中的重要作用、取得的成效及成功经验,以及今后发展方向。
Implementing the strategy of agricultural product brands has become an important part of Ningxia's agricultural transformation and upgrading,as well as accelerating the modernization of agriculture.This article analyzes and introduces the important role,achievements,and successful experiences of the"Quality China Journey in Ningxia"series of activities in promoting the development of agricultural product brands in Ningxia.It aims to enhance the visibility of regional common brands and superior agricultural product brands in Ningxia,and promote the high-quality development of Ningxia's brand construction.
作者
杜婧含
Du Jinghan(Ningxia Department of Agriculture and Rural Affairs,Yinchuan,Ningxia 750002)
出处
《宁夏农林科技》
2023年第8期60-62,共3页
Journal of Ningxia Agriculture and Forestry Science and Technology
关键词
农产品品牌
宣传推介
宁夏品质中国行
Agricultural product brands
Promotion and introduction
Quality China Journey in Ningxia
