摘要
该文研究了新媒体时代如何提升肇庆红色文化的影响力。通过分析新媒体平台的特点和肇庆红色文化的现状,探讨了提升肇庆红色文化影响力面临的问题,并提出了解决策略。研究发现,新媒体平台在提升肇庆红色文化影响力方面具有重要作用。通过广泛的传播渠道和互动性,红色文化得以扩大传播范围,增加受众的了解和参与。然而,新媒体时代对红色文化传播也带来了挑战,如信息过载和竞争压力。为应对这些问题,该文提出加强内容创作和策划,深入挖掘红色文化的历史内涵和独特之处;采用多样化的宣传形式和互动方式,增加受众的参与度;建立评估机制,监测宣传效果并及时调整策略。通过合理利用新媒体平台和创新宣传手段,可以提升肇庆红色文化的影响力。以期该研究结果对推动红色文化的传承和发展具有重要意义。
This article studies how to enhance the influence of Zhaoqing's red culture in the era of new media.By analyzing the characteristics of new media platforms and the current situation of Zhaoqing's red culture,this paper explores the problems faced in enhancing the influence of Zhaoqing's red culture and proposes solutions.Research has found that new media platforms play an important role in enhancing the influence of Zhaoqing's red culture.Through a wide range of communication channels and interactivity,red culture can expand its scope of dissemination,increase audience understanding and participation.However,the new media era has also brought challenges,such as information overload and competitive pressure.To address these issues,it is proposed to strengthen content creation and planning,and deeply explore the historical connotation and uniqueness of red culture;adopt diversified promotional forms and interactive methods to increase audience participation;establish an evaluation mechanism,monitor the effectiveness of publicity,and adjust strategies in a timely manner.By making reasonable use of new media platforms and innovative promotional methods,the influence of Zhaoqing's red culture can be enhanced.These research results are of great significance for promoting the inheritance and development of red culture.
作者
林锦莲
LIN Jinlian(School of Marxism,Guangdong Business and Technology University,Zhaoqing Guangdong,526000,China)
出处
《文化创新比较研究》
2023年第28期65-69,共5页
Comparative Study of Cultural Innovation
基金
2023年度肇庆市哲学社会科学规划项目“新媒体时代提升肇庆红色文化影响力问题研究”(项目编号:23GJ-100)。
关键词
新媒体时代
肇庆红色文化
影响力
内容创作
宣传策略
调整策略
New media era
Zhaoqing red culture
Influence
Content creation
Promotion strategy
Adjusting strategies
