摘要
传统村落旅游为乡村振兴蓄势赋能。旅游者忠诚度反映了旅游目的地发展前景,深化对传统村落旅游者忠诚度的研究为促进以人为本的传统村落旅游可持续发展和高质量乡村振兴提供思路。本文以宏村和西递村旅游者为研究对象,基于结构方程模型对671份样本进行数据分析,探索了传统村落旅游者真实性体验对忠诚度的作用机制。结果表明:①传统村落旅游者客体相关真实性体验和存在主义真实性体验皆显著正向影响游客忠诚度。②传统村落旅游者地方认同和地方依赖在客体相关真实性体验和存在主义真实性体验对忠诚度的影响关系中均起部分中介作用。③文化接触促进了传统村落旅游者真实性体验对忠诚度的正向影响作用。④新生代旅游者在传统村落旅游中的文化接触对真实性体验与忠诚度之间正向关系的增强作用要大于非新生代旅游者。研究结果为提升旅游者忠诚度进而促进传统村落可持续发展提供理论依据。
Traditional village tourism provides potential and energy for rural revitalization.Tourist loyalty reflects the development prospect of tourism destination.Deepening the research on tourist loyalty of traditional villages provides ideas for sustainable development of people-oriented traditional village tourism and high-quality village revitalization.This study explored the mechanism of authenticity experience on loyalty by taking Hongcun and Xidi Village as research areas.A total of 671participants were analyzed.Traditional village tourists'place identity and place dependence played a part-mediating role in the influence of objectrelated authenticity experience and existential authenticity experience on loyalty.Cultural contact promoted the positive effect of tourists'authenticity experience on loyalty.The positive relationship between authenticity experience and loyalty was enhanced by cultural contact of the new generation of travellers in traditional village tourism more than that of other generations.The results provided a theoretical basis to enhance the traditional village tourism loyalty of different generation of travellers and promote sustainable development of traditional villages.
作者
胡其波
黄丽满
李军
HU Qi-bo;HUANG Li-man;LI Jun(School of Management,Jinan University,Guangzhou 510632,China;School of Tourism Management,South China Normal University,Guangzhou 510006,China;Southern Marine Science and Engineering Guangdong Laboratory(Zhuhai),Zhuhai 519080,China)
出处
《人文地理》
北大核心
2023年第5期180-190,共11页
Human Geography
基金
广东省自然科学基金项目(2022A1515010376)。
关键词
传统村落
文化旅游
新生代旅游者
忠诚度
traditional villages
cultural tourism
the new generation of travellers
loyalty
