摘要
“鲁班工坊”是我国职业教育跨文化传播发展的样板,为跨文化传播研究提供了新的现实语境。由著名工匠鲁班生发出的符号化联想也为现代职业教育赋予传承优秀传统文化的能量,使得鲁班代表的工匠精神伴随着“鲁班工坊”的“走出去”在不少共建“一带一路”国家落地生花。本文主要探究“鲁班工坊”的文化符号建构,并借由内向传播、人际传播、群体传播、组织传播、大众传播和国际传播这六种传播类型对“鲁班工坊”的海外传播实践进行解读,以期为中华优秀传统文化海外传播实践提供学理支撑。
"Luban Workshop"is a Chinese educational brand that can provide a new context for intercultural communication research.Empowered by the craftsman spirit represented by the well-known craftsman"Luban","Luban Workwhop"and its artisan spirit have been initiated in the countries along the"Belt and Road".This article mainly explores the cultural symbol construction of"Luban Workshop"and interprets its intercultural communication practices through six types of communication:internal communication,interpersonal communication,group communication,organizational communication,mass communication,and international communication,in order to provide reasonable and reliable work to support for the intercultural communication practices of Chineseculture.
出处
《北京文化创意》
2023年第5期73-78,共6页
Beijing Culture Creativity
关键词
跨文化传播
鲁班工坊
文化符号
传播类型
Intercultural Communication
Luban Workshop
Chinese Culture
Cultural Symbols
