摘要
传媒技术的发展推动了高校图书馆阅读推广方式的革新,自微信平台推出后,高校图书馆相继开通了微信公众号,成为阅读推广宣传和服务阵地。文章通过对山东省19所综合、师范类公立本科高校图书馆微信平台的发展现状进行实证调研,分析相关数据,总结存在的问题,并从微信平台建设、阅读推广专栏设置、推文发布规律以及新教育政策影响等方面对高校图书馆微信平台阅读推广服务的发展提出相关对策建议。
The development of media technology has promoted the innovation of the way of reading promotion in university libraries.Since the launch of the WeChat platform,university libraries have successively opened WeChat official account,which have become the front of reading promotion and service.The article conducts empirical research on the development status of WeChat platforms in 19 comprehensive and normal public undergraduate university libraries in Shandong province,analyzes relevant data,summarizes existing problems,and proposes relevant countermeasures and suggestions for the development of WeChat platform reading promotion services in university libraries from aspects such as WeChat platform construction,reading promotion column setting,tweet release rules,and the impact of new education policies.
作者
张冠群
Zhang Guanqun(Library,Shandong University,Jinan 250100,China)
出处
《江苏科技信息》
2023年第29期60-62,共3页
Jiangsu Science and Technology Information
关键词
高校
图书馆
微信公众平台
阅读推广
“四新”建设
university
library
WeChat public platform
reading promotion
“four new”construction
