摘要
艺术通感是艺术创作与设计中的一种表现形式。包装设计中的艺术通感视觉传达,是将通感运用到包装设计中,让产品可以和目标受众之间形成一定的联系,让受众可以关注到产品,并在心理上产生共鸣,从而实现信息以及情感传递的目的。包装设计中艺术通感视觉传达效果探索的过程,需要设计人员对目标客户的生理以及心理感受等进行研究和分析,在此基础上再将通感运用到包装设计中,从而保障产品的推广和销售。基于此,本文对艺术通感进行阐述,分析其与视觉要素之间的关联,并对包装设计中的艺术通感视觉传达效果进行了探索。
Artistic synesthesia is a form of expression in artistic creation and design.Visual communication of artistic synesthesia in packaging design is the application of synesthesia to packaging design,allowing the product to form a certain connection with the target audience,allowing the audience to pay attention to the product,and generate psychological resonance,thereby achieving the purpose of information and emotional transmission.During the exploration of artistic synesthesia visual communication effects in packaging design,designers need to conduct research and analysis on the physiological and psychological feelings of target customers,and then apply synesthesia to packaging design to ensure the promotion and sales of products.Based on this,the article elaborates on artistic synesthesia,analyzes the relationship between artistic synesthesia and visual elements,and explores the visual communication effects of artistic synesthesia in packaging design.
作者
张晓颖
ZHANG Xiao-ying(North University of China,Taiyuan 030002,China)
出处
《绿色包装》
2023年第10期73-76,共4页
Green Packaging
关键词
包装设计
艺术通感
视觉传达效果
packaging design
artistic synesthesia
visual communication effect
