摘要
微博自创立以来发展迅速,现微博在国内对舆情报道、传播的影响力仅次于新闻媒体报道,微博对于我国西南地区公共图书馆事业的发展是很好的机遇,对于推进全民阅读,微博是不能忽视的传播平台。公共图书馆作为全民阅读的倡导者,阅读推广的主力军,国民教育、文化的推动者,应该重视它的话语责任,进一步拓宽公共图书馆的阅读推广平台,重视公共图书馆微博的发展。该文首先简要说明微博的影响力,其次对我国西南地区公共图书馆微博的应用、发展情况的调查分析,最后借助信息分析方法中的SWOT分析法分析了我国西南地区公共图书馆微博应用的优势、劣势、机会、威胁,找出机遇与问题,从而提出策略与技巧。
Weibo has developed rapidly since its inception,and now Weibo's influence on public opinion reports and communication in China is second only to news media reports.Weibo is a good opportunity for the development of public libraries in southwest China.For promoting the whole people to read Weibo is a platform that can not be ignored.As the advocate of reading for the whole people,the main force of reading promotion and the promoter of national education and culture,the public library should pay attention to its discourse responsibility,further broaden the reading promotion platform of the public library,and attach importance to the development of Weibo in public libraries.This paper first briefly explains the influence of Weibo,then makes an investigation and analysis on the application and development of Weibo in public libraries in southwest China,and then analyzes the strengths,weaknesses,opportunities and threats of Weibo application in public libraries in southwest China with the help of SWOT analysis method,and finds out the opportunities and problems.Thus,this paper puts forward the strategies and skills.
作者
陈丽艳
CHEN Liyan(Guizhou Provincial Library,Guiyang Guizhou,550081,China)
出处
《文化创新比较研究》
2023年第25期63-67,共5页
Comparative Study of Cultural Innovation
