基于TPB拓展模型的国家公园社区居民生态保护行为意愿研究——以海南热带雨林国家公园为例被引量：1

Study on Ecological Protection Behaviour Willingness of Community Residents in National Parks Based on TPB Expansion Model:Take Hainan Tropical Rainforest National Park as an Example

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摘要国家公园社区居民参与生态保护对于推进生态文明建设至关重要。文章基于TPB模型分析框架,以海南热带雨林国家公园的社区居民为研究对象,构建了社区居民生态保护行为意愿的影响机制模型,探讨了主观规范、感知行为控制、感知价值、地方依恋对行为态度和生态保护行为意愿的影响作用。研究结果显示:社区居民的主观规范、地方依恋、感知价值对行为态度和生态保护行为意愿具有正向显著影响;社区居民的感知行为控制并未对行为态度和生态保护行为意愿产生显著的正向影响;社区居民的行为态度没有对生态保护行为意愿产生正向的显著影响。研究结果对厘清社区居民生态保护行为意愿的影响机制具有重要意义,同时也能为引导社区居民参与国家公园生态保护提供有益参考。 Participation of residents in national park communities in ecological protection is crucial to promoting ecological civilization construction.Based on the analysis framework of TPB model,this paper takes the community residents of Hainan tropical rainforest National Park as the research object,constructs the influence mechanism model of community residents'willingness to ecological protection,and discusses the influence of subjective norms,perceived behavioural control,perceived value and place attachment on behavioural attitude and willingness to ecological protection.The results show that the subjective norms,place attachment and perceived value of community residents have a positive and significant impact on behaviour attitude and willingness to protect ecology;the perceived behavioural control of community residents has no significant positive impact on behaviour attitude and willingness to protect ecology;the behavioural attitude of community residents does not have a positive and significant impact on the willingness of ecological protection behaviour.The research results are of great significance to clarify the influencing mechanism of community residents'willingness to ecological protection,and also provide a useful reference for guiding community residents to participate in the ecological protection of national parks.

作者赵薇李锋 ZHAO Wei;LI Feng(School of Economics and Management,Hainan Normal University,Haikou 571158,Hainan,China;School of Tourism,Hainan Normal University,Haikou 571158,Hainan,China)

机构地区海南师范大学经济与管理学院海南师范大学旅游学院

出处《旅游研究》 2023年第6期69-81,共13页 Tourism Research

基金海南省自然科学基金高层次人才项目“海南热带雨林国家公园建设:原住民生计路径的选择与拓展”(720RC611) 海南省自然科学基金高层次人才项目“海南热带雨林国家公园环境教育功能实现路径研究”(720RC676)。

关键词生态保护行为意愿国家公园社区居民计划行为理论 ecological protection behavioural will national park community residents Planned Behaviour Theory

分类号 F59 [经济管理—旅游管理]