摘要
为深入了解新能源汽车(NEV)技术特性对消费者购买意愿的影响,基于SOR(Stimuli-Organism-Response)理论框架,以智能化、网联化、安全性作为刺激变量,以感知有用性、感知信任作为心理潜变量构建理论模型,以问卷调查数据为基础,使用结构方程模型对测量模型进行一致性、可靠性、收敛效度与区别效度检验,并对各潜变量之间的作用路径进行探索,以路径系数作为观测指标对模型结果进行分析。研究结果表明:新能源汽车网联化、智能化、安全性对感知有用性存在显著正向影响,路径系数依次为:0.248、0.239、0.227;新能源汽车安全性、网联化、智能化对感知信任存在显著正向影响,路径系数依次为:0.247、0.236、0.237。感知有用性、感知信任均对购买意愿存在显著正向影响,路径系数依次为:0.328、0.287。
To gain an in-depth understanding of the influence of the technical characteristics of new energy vehicles(NEVs)on consumers'purchase intention,a theoretical model was constructed based on the SOR(Stimuli-Organism-Response)theoretical framework,with intelligence,connectedness and safety as stimulus variables and perceived usefulness and perceived trust as psychological latent variables,using questionnaire data as the basis and structural equations The model was tested for consistency,reliability,convergent validity and differential validity,and the paths of action between the latent variables were explored.The results of the study show that:perceived usefulness is positively influenced by connectedness,intelligence and safety of new energy vehicles,with path coefficients of 0.248,0.239 and 0.227 respectively;perceived trust is positively influenced by safety,connectedness and intelligence of new energy vehicles,with the path coefficients of 0.247,0.236 and 0.237 respectively.Perceived usefulness and perceived trust also have significant positive impact on purchase intention,with path coefficients of 0.328 and 0.287 respectively.
作者
张国方
王琪
景琳
ZHANG Guo-fang;WANG Qi;JING Lin(School of Automotive Engineering,Wuhan University of Technology,Wuhan 430070,China)
出处
《武汉理工大学学报》
CAS
2023年第9期103-109,共7页
Journal of Wuhan University of Technology
基金
科技部-国家重点研发计划-工业软件专项(2022YFB3305600)。
关键词
新能源汽车
技术特性
感知有用性
感知信任
购买意愿
结构方程模型
new energy vehicles
technical features
perceived usefulness
perceived trust
purchase intention
structural equation modelling
