摘要
文章研究探讨了中国传统图案在快销品包装中的情感化应用。通过对传统图案的历史、文化内涵以及运用场景的研究,发现其能够增强产品美感和文化底蕴,引发消费者情感共鸣。此外,研究还分析了消费者情感共鸣的实证结果,并提出了传统图案在未来包装设计中的应用前景。该研究可为快销品企业提供有益包装的设计建议,促进传统文化与现代生活融合。
The study explores the emotional application of traditional Chinese patterns in fast-moving goods packaging.Through research on the history,cultural connotation and application scenarios of traditional patterns,we found that they can enhance product beauty and cultural heritage,and trigger emotional resonance among consumers.In addition,the research also analyzes the empirical results of consumer emotional resonance and proposes the application prospects of traditional patterns in future packaging design.This research can provide useful packaging design suggestions for FMCG companies and promote the integration of traditional culture and modern life.
作者
毛明
MAO Ming(Zhejiang Textile and Fashion Vocational College,Ningbo,Zhejiang,315211)
基金
2023年度浙江纺织服装职业技术学院校内第一批科研项目(2023-1D-006)。
关键词
传统图案
快销品
包装设计
文化认知
Traditional Patterns
Fast-moving Goods
Packaging Design
Cultural Awareness
