摘要
“互联网+旅游”浪潮中,网络成为旅游者搜索、分享和交流旅游信息的重要渠道。然而旅游者“心动”是否“行动”难有定论。文章以上海市旅游景区为例,分别爬取各旅游景区的百度搜索指数(表征“心动”)和实时游客数量(表征“行动”),构建旅游景区网络关注市场转化度指标,采用核密度插值、偏相关分析、地理探测器等方法刻画各旅游景区的网络关注量、游客到访量及网络关注市场转化度的时空分异性,对比各景区类型、等级、地理邻近的网络关注市场转化度差异。研究发现:(1)空间上,上海市旅游景区日均网络关注量高度集中于都市旅游中心圈层内,距离衰减效应显著,而日均游客到访量以都市旅游中心区和国际旅游度假区为中心,双核摄动且距离衰减;(2)时间上,受旅游淡旺季、周末效应与假期效应叠加影响,旅游景区网络关注量与游客到访量潮汐性特征显著;(3)网络关注市场转化度呈现都市旅游中心区与国际旅游度假区双核共振分布的主要特征,兼具溢出效应、虹吸效应和马太效应;(4)上海市旅游景区网络关注市场转化度受景区类型、景区等级、景区邻近性和交通可达性的影响,其中景区类型与等级是首要因素,而交通可达性及景区邻近性则是旅游者“心动”至“行动”转化的地理约束。
In In the wave of Internet plus tourism,the Internet has become an important channel for tourists to search,share and exchange tourism information.However,it is difficult to conclude whether tourists are enchanted or not.Taking Shanghai tourist attractions as an example,this study climbed the Baidu search index(representing“heart”)and the number of real-time tourists(representing“action”)of each tourist attraction respectively,constructed the tourism attraction network to pay attention to the market conversion index,applied statistical analysis,kernel density estimation and other methods to characterize the statistical imbalance and temporal heterogeneity of the market turnover degree of network attention,passenger flow and network concern of each tourist attraction,and compared the differences in market conversion degree of scenic spot type and level.It is found that:(1)spatially,the average daily network attention of Shanghai tourist attractions is highly concentrated in the urban center circle,and the distance attenuation effect is significant,while the average daily number of tourists in tourist attractions is centered on urban tourism centers and international tourism resorts,with dual-core perturbation and distance attenuation;(2)in terms of time,due to the superposition of tourism off-peak season,weekend effect and holiday effect,the attention of tourist attractions network and the tidal characteristics of tourist reception are significant;(3)the market transformation degree of network attention shows the characteristics of dual-core resonance distribution in the urban tourism center area and the Shanghai International Tourism Resort Area,and there are spillover effects,siphon effects and Matthew effects;(4)the market transformation degree of Shanghai tourist attractions is affected by the type,grade and traffic proximity of tourist attractions,among which the type of tourist attraction constitutes the initial preference of tourists,while the level of scenic spot forms the priority choice of touris
作者
蓝雪
张红
张心怡
周凌寒
LAN Xue;ZHANG Hong;ZHANG Xinyi;ZHOU Linghan(School of Geographic Science,East China Normal University,Shanghai 200241,China;Institute for Global Innovation and Development,East China Normal University,Shanghai 200062,China;School of Geography and Ocean Science,Nanjing University,Nanjing 210023,China;Sauder School of Business,University of British Columbia,Vancouver V6T 1Z2,Canada)
出处
《旅游科学》
北大核心
2023年第5期37-60,共24页
Tourism Science
基金
国家自然科学基金面上项目“城市道路网分形发育机理与演化模拟”(42171420)
上海市哲学社会科学规划课题“上海市旅游资源开发空间绩效评价与能级提升路径”(2020BGL034)
上海市自然科学基金项目“城市科技创新的时空演化、多层关联与动能转换路径”(21ZR1421100)
华东师范大学2022年教学改革与研究项目(2022HSJG006)
华东师范大学2022年研究生课程建设项目。
关键词
上海市
旅游景区
网络关注市场转化度
空间分异
影响机制
Shanghai
tourist attractions
network attention’s market conversion degree
spatial differentiation
influencing factors
