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基于人工智能的电力营销稽核方法分析

Analysis of Power Marketing Audit Method Based on Artificial Intelligence
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摘要 电力营销稽核是电力营销环节内控约束机制的重要组成部分,具有规范营销行为、防范营销风险、提高营销政策执行力等重要作用。电力营销稽核对象多元、内容广泛、环节分散,传统的稽核方法难以保证稽核工作质量,亟需通过技术创新、方法创新提高稽核工作的效能。文章简要分析了基于人工智能的电力营销稽查系统建立的必要性,介绍了基于人工智能的电力营销稽核系统的整体架构与功能模块,及基于人工智能的电力营销稽核方法的实际应用,旨在为电力营销稽核方法的创新提供思路、方法。 Power marketing audit is an important component of the internal control and constraint mechanism in the power marketing process,which plays an important role in regulating marketing behavior,preventing marketing risks,and improving the execution of marketing policies.The audit of power marketing has diverse objects,extensive content,and scattered links.Traditional audit methods are difficult to ensure the quality of audit work,and there is an urgent need to improve the efficiency of audit work through technological and methodological innovation.The article briefly discusses the necessity of establishing an artificial intelligence based power marketing inspection system.Analyze the overall architecture and functional modules of the power marketing audit system based on artificial intelligence.This article discusses the practical application of artificial intelligence based power marketing audit methods,aiming to provide ideas and methods for the innovation of power marketing audit methods.
作者 张天腾 周子鉴 ZHANG Tianteng;ZHOU Zijian
出处 《电力系统装备》 2023年第10期159-161,共3页 Electric Power System Equipment
关键词 人工智能 电力营销 稽核方法 工作效能 artificial intelligence electricity marketing audit methods work efficiency
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