摘要
数字藏品是出版业入局元宇宙的第一步,也是出版深度融合的一种新形态与新模式。数字藏书是出版业数字藏品的一种开发形式,它将纸质书与虚拟数字资产相结合,利用区块链技术实现数字资产授权链路的清晰化,使附着在纸质书衍生品上的数字权益实现流转,在已有的数字藏品开发形式中极具发展潜力。本文基于数字藏书的概念及发展现状,结合市场上已推出的数字藏书,从技术原理、版权交易原理及运营模式三个方面进行分析,从内容生产、技术选择、运营模式、传播形态四个角度探讨数字藏书的发展路径:制定策略,长期发展;规避风险,合法合规;引流逻辑,赋能出版;虚实结合,互相促进。希望以上探讨能为出版业数字藏书市场的健康运行与出版深度融合的创新发展提供借鉴。
Developing digital book collections is the first step of the publishing industry to enter the“metaverse”and is also a new form of deep integration of publishing.Digital book collections combine physical books with virtual digital assets,clarifiy the authorization chain of digital assets by using blockchain technology,allow circulation of digital rights and interests attached to the derivatives of physical books,and have great developing potential among the existing forms of digital collection.On the basis of the concept and development status of digital book collections,three aspects namely technical principle,copyright transaction principle and operation mode were analyzed in combination with the digital book collections that have been already launched in the market.Formulating strategies for long-term development,avoiding risks to guarantee legal compliance,introducing flowinducing logic empowering publishing,and combining the real and the virtual to promote the both are the development paths of digital book collections,which were discussed from four perspectives of content production,technology selection,operation mode and communication pattern.It is hoped that the above discussion can provide a reference for the healthy operation for the digital book collection market and the innovative development of the deep integration of publishing.
作者
王宁
王亮
WANG Ning;WANG Liang(School of Publishing,Beijing Institute of Graphic Communication,102600,Beijing,China;School of Economics and Management,Beijing Institute of Graphic Communication,102600,Beijing,China)
出处
《数字出版研究》
2023年第4期57-63,共7页
DIGITAL PUBLISHING RESEARCH
基金
国家社会科学基金项目“基于联盟区块链的自媒体侵权监管和版权引导机制研究”(项目编号:21BXW037)。
关键词
数字藏书
元宇宙
区块链
联盟链
NFR
出版深度融合
Digital book collection
Metaverse
Blockchain
Alliance chain
NFR
Deep integration of publishing
