摘要
针对唐山工业文明缺乏有效的传播手段和平台、缺乏示范项目和成功案例、缺乏合作机制和资源整合等问题,应从创新唐山工业文明传播的文旅融合模式、建设数字化文旅体系、加强互动营销、推进管理机制改革、打造唐山工业文明多维传播矩阵等多方面全方位推进,切实提高唐山工业文明传播力影响力。
In response to the lack of effective communication methods and platforms,demonstration projects and successful cases,lack of cooperation mechanisms and resource integration of Tangshan industrial civilization,we should innovate the cultural and tourism integration mode of Tangshan industrial civilization communication,build the digital cultural and tourism system,strengthen interactive marketing,promote the reform of management mechanism,and build the multi-dimensional communication matrix of Tangshan industrial civilization,so as to effectively improve the influence of Tangshan industrial civilization communication.
作者
刘倩
李嘉艺
杨玉娟
冯秀环
黄春生
LIU Qian;LI Jia-yi;YANG Yu-juan;FENG Xiu-huan;HUANG Chun-sheng(History,Culture and Law Department,Tangshan Normal University,Tangshan 063000,China;Maternal and Child Health Hospital,Tangshan 063000,China)
出处
《唐山师范学院学报》
2023年第5期9-13,共5页
Journal of Tangshan Normal University
基金
河北省高等学校2023年度人文社会科学研究项目(SQ2023199)
河北省2021-2022年度高等教育教学改革研究与实践项目(2021GJJG551)。
关键词
文旅融合
工业文明
文化传播
culture and tourism integration
industrial civilization
cultural communication
