摘要
本文以皖西南地域文化特征为切入点,探讨皖西南茶叶包装设计的文化价值,旨在解决当下皖西南茶叶包装设计缺乏创意、与现代潮流脱轨、与地域文化结合不够紧密等问题。由此探讨皖西南地域文化元素在茶叶包装中的应用策略,提出寻求自然的设计风格,融入复古怀旧的设计风格,地域文化与国际化相结合的设计原则。力求为皖西南茶叶包装设计开拓新思路,提升皖西南茶叶的销量,创造更高的经济价值。
This paper takes the regional cultural characteristics of southwest Anhui as the starting point to discuss the cultural value of tea packaging design in southwest Anhui,aiming to solve the shortcomings of the current tea packaging design in the southwest of Anhui,derailment from the modern trend,and not closely combined with regional culture.Therefore,the application strategy of regional cultural elements in southwest Anhui in tea packaging is discussed,and the design principle of seeking natural design style,integrating retro and nostalgic design style and combining regional culture and internationalization is proposed.Strive to open up new ideas for the design of tea packaging in the southwest of Anhui,so as to improve the sales of tea in the southwest of Anhui and improve the development of regional cultural characteristics in the southwest of Anhui,and create higher economic value.
作者
郝弘毅
HAO Hongyi(School of Fine Arts,Anqing Normal University,Anqing 246003,China)
出处
《鞋类工艺与设计》
2023年第20期152-154,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2019年安徽省高等学校人文社会科学研究项目《皖西南名茶茶叶包装设计现状及策略研究》(项目编号:SK2019A0367)。
关键词
皖西南
地域文化
茶叶包装设计
southwest of anhui
regional culture
tea packaging design
