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农产品新媒体营销产教融合模式创新与实践 被引量:3

Innovation and Practice of Industry-Education Integration Mode in New Media Marketing of Agricultural Products
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摘要 乡村振兴需要新型职业农民。新媒体技术创新了农产品营销方式。为促进农业与职教结合,高职院校需探索面向农业农村的“融产于教”教育方式,要重点开展产教融合新媒体营销、课程设置与教学方法、“校企农学”合作机制等模式创新实践,这样才能有效畅通农村高职毕业生返乡创业路径,培育新型职业农民,推动乡村振兴发展。 Rural revitalization calls for the development of new professional farmers.Innovations in new media technology have transformed farm product marketing.To integrate agriculture with vocational education,it needs to explore the"industry-education integration"approach for agriculture and rural areas in higher vocational colleges.This involves innovation and practice in new media marketing,curriculum design,teaching methods,and collaboration of schools,enterprises,agriculture and universities.Through these efforts we can promote the return of rural vocational college graduates to start their own businesses,nurturing new professional farmers and driving rural revitalization.
作者 仲晓密 ZHONG Xiao-mi(Liaoning Technology Institute of Economy,Shenyang 110122,China)
出处 《辽宁高职学报》 2023年第10期49-52,共4页 Journal of Liaoning Higher Vocational
基金 辽宁省教育厅2021年度科学研究经费项目(面上项目)(LJKR0636)。
关键词 高职教育 产教融合 新型职业农民 新媒体营销 higher vocational education industry-education integration new type of professional farmers new media marketing
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