摘要
资深媒体人类型的网络大V拥有便利、丰富的传播资源,掌握了娴熟的传播技巧,深谙传播之道。这类网络大V多专注于运营时评类自媒体,他们抓取社会热点、点评时事,凭借自身的“名人效应”“意见领袖”作用等传播行为,在网络中大量吸粉,成为网络舆论中的重要推手,在舆论传播中是一股不可忽视的力量。这股力量既可是正向力量,发挥建设性作用,亦可是负向力量,起破坏性作用。引导自媒体发挥建设性作用,需要从法律法规、政府监管、平台管理和网络大V自律等方面着手。
Senior media experts as internet celebrities possess convenient and rich dissemination resources,have proficient dissemination skills,and understand dissemination ways.Most of internet celebrities focus on running news media by commenting on current events.They grab social hot spots and comment on current events.By virtue of their“Celebrity effect”and“Opinion leader”role to spread behaviors,they attract a large number of fans and become an important driving force of public opinions in the media.This force can be either positive and constructive role or negative and destructive.To make it seek benefits and avoid harms,it is necessary to start from the aspects of laws and regulations,government supervision,platform management and the self-discipline of network celebrities and s o on.
作者
游雨欣
YOU Yuxin(School of Literature and Journalism,Dezhou University,Dezhou Shandong 253023,China)
出处
《德州学院学报》
2023年第5期34-37,共4页
Journal of Dezhou University
基金
德州市哲学社会科学研究课题“新媒体时代网络舆情发生机制研究”(2022DZZS055)。
关键词
资深媒体
网络大V
群体特征
传播特征
senior media
network celebrities
group characteristics
diss emination characteristics
