摘要
电商直播是运用直播平台对产品或服务进行直播展示的一种营销行为,属于商业广告活动。目前,电商直播已是互联网时代中最为流行的营销模式,为大学生创业与就业提供了更多的机会。文章基于电商直播对大学生电商创业模式进行研究,明确当前大学生电商现有的创业模式与创业中存在的问题,并积极寻求优化对策,提出可行的意见和建议,为后期院校开展大学生电商创业教育和创业中的大学生提供借鉴和参考。
E-commerce live broadcasting is a marketing behavior that uses live broadcasting platform to show products or services live,which belongs to commercial advertising activities.At present,e-commerce live broadcasting has become the most popular marketing mode in the Internet era,providing more opportunities for college students to start and find jobs.Based on e-commerce live broadcasting,this paper studies the entrepreneurial mode of college studentse-commerce,identifies the existing entrepreneurial mode of college studentse-commerce and the problems existing in entrepreneurship,actively seeks optimization countermeasures,and puts forward feasible suggestions,so as to provide reference for colleges to carry out entrepreneurship education of college studentse-commerce and college students in entrepreneurship in the later period.
作者
周栗任
Zhou Liren(Yangzhou Polytechnic Institute,Yangzhou,Jiangsu,225127)
出处
《市场周刊》
2023年第11期9-13,共5页
Market Weekly
关键词
电商直播
大学生
电商创业模式
产品竞争力
e-commerce live streaming
college students
e-commerce entrepreneurial model
product competitiveness
