摘要
研究聚焦于“乡村振兴”战略背景下,叙事性设计思路在文创产业领域的创新表现。本文从释词考辨维度探讨文化创意产品设计与传统文化基因之耦合,选取时代环境、人文美学角度对叙事方法展开查究,进一步归纳具有较强叙事能力的设计策略。本研究内容与创新即关于乡村文创与设计叙事关系的分析,希望以此为文化创意设计、管理等提供一些新思路。
Objective the study focuses on the innovative performance of narrative design thinking in the field of cultural and creative industries in the context of“rural revitalization”strategy.Methodology this paper explores the coupling between cultural and creative product design and traditional cultural genes from the perspective of word interpretation and identification.Results the narrative approach is investigated from the perspective of the contemporary environment and humanistic aesthetics,and the design strategies with strong narrative ability are further summarized.Conclusion the content and innovation of this study is about the analysis of the relationship between rural cultural creativity and design narrative,hoping to provide some new ideas for cultural creative design and management.
作者
马瑞睿
夏婉彤
MA Ruirui;XIA Wantong(Yantai Institute of Science and Technology,Yantai 265600,China)
出处
《鞋类工艺与设计》
2023年第18期101-103,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2022年烟台科技学院乡村振兴战略专项课题《蓬莱乡村民宿适应性设计及相关文创产品开发》(项目编号:YK-2022-1218)。
关键词
文化创意产业
叙事性
设计方法
cultural and creative industries
narrative
design methodology
