摘要
文章首先指出博物馆文创产品的定义与存在的价值,在理性分析湖南省博物馆文创产品设计现状的基础上,指出其文创设计产品普遍存在的湖南文化要素挖掘不足及设计同质化问题,预判了新时代背景下文创产品的设计趋势,进而提出以下优化策略:提炼产品故事,塑造产品价值;面向实用需求,突破艺术形式;推动建立湖南省博物馆文化品牌;促进博物馆与互联网的跨界融合等。湖南省博物馆文创产品设计革新具有激发文物内在生命力、提高湖湘地域文化魅力等重要意义。
This paper firstly points out the definition and value of cultural and creative products in museums.Based on a rational analysis of the design status quo of cultural and creative products in Hunan Museum,this paper points out the problems of insufficient mining of cultural elements in Hunan Province and homogenization of design,anticipates the design trend of cultural and creative products in the new era,and then puts forward the following optimization strategies:Refining product story,shaping product value;Facing practical needs,breaking through art forms;Promote the establishment of Hunan Provincial museum cultural brand;Promote the cross-border integration of museums and the Internet.The design innovation of cultural and creative products of Hunan Provincial Museum is of great significance to stimulate the inner vitality of cultural relics and enhance the charm of Hu xiang regional culture.
作者
李明悦
LI Mingyue(Luxun Academy of Fine Arts,Dalian 116650,China)
出处
《鞋类工艺与设计》
2023年第18期52-55,共4页
SHOES TECHNOLOGY AND DESIGN
关键词
湖南省博物馆
文创产品
设计趋势
hunan provincial museum
cultural and creative products
design trends
